Video Editing Magic with CapCut
CapCut became one of the most popular video editing tools in the world. The app helps to create very nice and professionally looking videos in an easy way without the needing of long editing experience. This poses questions - what makes the app so special and should you try it out?
History
The first video editing program Jianying developed by ByteDance appeared in 2017. A year later the company bought ViaMaker that was rebranded and released globally as CapCut. Initially, CapCut was a very simple easy-to-use video editing tool and gradually it received more and more new features. In two years time the app reached 200 million monthly active users and surpassed a billion downloads on the Google Play Store alone.
Success
The success of CapCut was not accidental. In order to create a truly engaging short-form video clip often requires advanced editing tools that are usually not easily accessible to non-professionals. CapCut was designed to fill this gap - providing powerful video editing features in a simple and mobile-friendly way. Video editing traditionally has a steep learning curve with complex timelines and technical terminology. CapCut reimagined the editing experience for mobile devices making it so natural even to complete beginners. CapCut helpes anyone to produce social media video content without deep technical expertise or video editing experience. Moreover, initially the app was completely free. Now it has “Pro” and “Commercial” versions but the free version still remains very powerful providing tools that would typically cost money when using the solutions from competitors.
Reviews
Media reviews are mostly very positive towards CapCut. TechRadar advertises CapCut as the best app video editing app for social media and the top-three app in mobile video editing in 2025. PCMag keeps CapCut on the best mobile video editing list for 2025 and writes that CapCut “lets you create surprisingly robust little movies on your mobile device” and “it‘s great for when 30 seconds just isn’t enough for your online filmmaking dreams”. NYT notes that there are many AI-assisted video editing apps and in case someone wants to go deeper - “CapCut does just about everything right” since “it offers the most complete set of editing features available in a free app, plus deep integration with TikTok”.
Best of CapCut
Probably the killer feature of CapCut is the library of video effects, templates that are easily applied and customized for any video clip in a very simple and intuitive way. Even music giants like Warner Music Group Latin America partnered with CapCut for a music campaign and achieved over 5 million impressions and engagement from more than 47K users.
As it was repeated many times, CapCut is super intuitive and user friendly and could be started using right away without any formal training. However, for the very first time it is always nice to have some kind of guidance and YouTube could be the place to look for it. Here are the few most watched tricks for CapCut:
Auto Captions. The app listens and automatically writes the words down, putting them right onto the screen. It’s like having a tiny, super-fast secretary in your phone! In addition, you can style the words the way that tells the story best.
Speed Ramps & Velocity. If you ever wished you could fast-forward through the boring bits of life and slow down the really exciting moments? In a video clip you can make one part go super fast and then suddenly make the next part go really slooow – this lesson teaches how to cut it!
Transitions. When you stick different video clips together, sometimes the “jump” from one scene to the next can feel a bit sudden or jarring – to fix that you need... transitions! Transitions are like a magic glue between the clips to make them flow together more smoothly, more stylishly - as showed in this video.
Music & Beat Sync. CapCut will listen to the chosen music and help you make your video cuts happen exactly on the beat of the song. Boom! Cut. Boom! Cut again – very easy to learn!
Text Overlays & Animations. Sometimes you want to add writing directly onto your video - maybe a cinematic title at the start, a label shouting something out or just a sticky comment. Animated text is especially good at grabbing attention quickly!
Should You Try It?
CapCut offers a surprisingly powerful set of video editing tools that can transform your video clip into a viral success! Most importantly, there is no need for technical background or long learning hours – you can start now!